![]() We're guessing the site will relaunch or redirect within the next day or two, and there may or may not be plenty of more Icing photos to post (they get about 100 submissions a day and only post five or six). Considering we were thinking of offering about five cases of grape, pineapple, and passion fruit Ices for the site, we weren't too chagrined to see that someone snatched it up with apparently an offer they couldn't refuse. They wanted a minimum of five figures (five figures!), and gave us and other likeminded sites until "Friday" to make our best bid. Their asking price, however, didn't make any sense. The move made sense - they were getting a ton of traffic and media attention over the past couple weeks, and they sported 20,000 Facebook fans. The BrosIcingBros guys approached us a couple days ago, inquiring if we were interested in purchasing their site. Who that someone else is remains uncertain at this moment. The Village Voice got in contact with the folks from, who claim that the people behind wanted to sell them the domain, but have actually sold it to someone else. On June 16th, 2010, went offline, displaying only a message that reads "We had a good run bros." The inherent dangers of icing are the same with any other binge consumption drinking game, but as part of the surprise aspect of the game icing in public venues is also a danger, and illegal in many parts of the world. ![]() We never want underage "icing" and we always want responsible drinking. Icing is consumer-generated and some people think it is fun. Diageo released an official statement on the matter: Many stories on this topic accused Diageo of starting the blog as a viral marketing campaign. The site allowed users to submit pictures or videos of people getting iced of which the best content would be uploaded to the blog.Īs word spread about the game it would be reported on and publicized by publications such as the Huffington Post and Village Voice.Ĭelebrities who have been iced include rapper Coolio, actor Dustin Diamond aka Screech, and astronaut Buzz Aldrin who rejected the ice.ĭiageo, the company that makes Smirnoff Ice, prior to the start of Bros Icing Bros was reporting sluggish sales of their malt beverage. He does not respond to email communication. All that is known about the founder is that he is a 22-year-old recent college grad who goes by "Joe". When a man puts ice cream or a similar frozen treat in his mouth, sucks another mans scrotum and then performs oral sex on him. They can toss ice balls at Mario that freeze him if an enemy enters battle with a frozen Mario, they get a First Strike, even. They can be found in Worlds 4, 5 and 6 in World 5, they only appear in the first section of Rugged Road after freezing it with an ice-related Thing. The game is supposedly the brainchild of a group of South Carolina college students to which the game started to spread statewide. make their Paper Mario debut in Paper Mario: Sticker Star. On April 5th, 2010, the single topic blog launched as a hub for all media related to the drinking game of the same name with the aforementioned rules.
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